Having a wide range of experience as a “jack-of-all-trades” can sometimes be an asset, but in certain environments this will make it difficult to get a startup business off the ground, according to research from Mike Mannor.

Read More

A study by James Wilkie, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business, provides evidence that shoppers who engage in green behaviors are stereotyped by others as more feminine and also see themselves as more feminine. In a series of seven studies, Wilkie and his co-authors manipulated small details about the products, attempting to...

Read More